Asunción, Paraguay · Since 1993

FirstAnálisis y EstudiosInformation that turns into decisions

Market research, public opinion and advisory services for companies and organizations that need to make decisions based on accurate, reliable, real-time information.

600+
local and international clients
30+
years of experience
PY
We know Paraguayans — their habits, beliefs and dreams — and we speak their language
Paraguay Argentina Brazil Bolivia
What we do for international clients

Local insight for global decisions

Whether you are an investor, a multinational entering the market, a development bank or an international NGO — we turn Paraguayan reality into information you can act on.

Market Entry Studies

Market sizing, consumer behavior, pricing and positioning studies before you commit capital to Paraguay.

Business Intelligence

Desk research, competitive landscape and ad-hoc analysis with local sources you won't find from abroad.

Fieldwork Partner

Quantitative and qualitative fieldwork across the country — surveys, focus groups, in-depth interviews, mystery shopping — run by our own teams.

Public Opinion Research

Paraguay's leading reference in public opinion polling: social climate, political attitudes and tracking studies.

Social Research

Baseline studies and impact evaluation for NGOs, development banks and public-sector programs.

Tailored Advisory

Applied research and custom advisory: we design the precise methodology your decision requires.

Trusted by

600+ companies and organizations have trusted First

World Bank
PAHO
McDonald's
Sika
Universities
International organizations
Multinational companies
Public institutions

Thinking about entering Paraguay?

We help you get to know and understand the market, reduce uncertainty and make evidence-based decisions. Tell us the decision you need to make. We will reply with a tailored research proposal — within 24 hours.

Request a proposal or write to us directly: contacto@first.com.py
+595 21 210 691 · +595 21 223 610 · +595 21 214 233